Role: director / designer / filming / post production
Promotional video for Moonpig, emphasising creativity and beautiful design to attract a younger, more youtube-savvy audience. The video puts the spotlight on Moonpig's in-house creative department and their hands-on approach to creating unique products, hence the bespoke handmade approach. The opening scene depicts 'dull IT admin approach being wiped away by new personalised creative drive'.
All elements were filmed in a series of tabletop shoots. Cue oozing multicoloured paint and stop-motion. Post shoot I put everything together in After Effects and contacted a friend and collaborator to design the soundtrack.
Producer / Designer: Caroline Glover, Josie Easton
Director / Designer: Oliver Weinfeld
Sound Design: Todd Baker
Production Assistant: Joe Robertshaw
Created for: Moonpig